Masterclass August 19, 2026: A Better Way to Improve Win Rate, Forecast Accuracy and Revenue Growth
Most organisations know what their sales teams have done. Far fewer know what is really happening inside the customer’s organisation - who influences the decision, whether stakeholders are aligned, what risks remain and whether the customer is genuinely moving forward. This blind spot is why promising opportunities stall, important bids are lost and forecasts become unreliable. In this practical masterclass, you will learn how buying-behaviour insight can help you strengthen the bid you need to submit today, identify cross-selling and growth opportunities, develop more effective go-to-market strategies and improve sales forecast accuracy. The shift is simple but powerful: stop looking only at your sales process and start understanding your customer’s decision process.
.png){kind=small}
Date & Time
.svg){kind=small}
.svg){kind=small}
Meet the speakers
Joerg Erlemeier
.png){kind=small}
.jpg)
Antti Leijala
In this Masterclass you will learn:
.avif)
Improve win rate by understanding how customers decide
Learn how to improve win rate and forecast accuracy without immediately increasing lead volume or launching a major CRM programme. You will be introduced to a practical, buyer-led approach that helps you: to understand how customers really make decisions; recognise whether an opportunity is genuinely progressing; identify stalled decisions, missing stakeholder alignment and hidden risks earlier; turn deal insights into better opportunity reviews and continuous weekly learning.
Understand what has changed in modern B2B buying
Discover: Why B2B buying has become harder- with larger buying groups, more internal alignment, greater perceived riskand more opportunities ending in “No Decision”; which observable buying behaviours indicate genuine customer commitment and decision progress; why sales activity alone is not reliable evidence that a deal is moving forward; how buying-behaviour insight can strengthen sales, forecasting and wider commercial decision-making.
See buying-behaviour insight inaction
Through three practical use cases, you will learn how buying-behaviour insight can help you: iomprove your chances of winning the bid you need to submit today; unlock cross-selling opportunities and build stronger go-to-market strategies; stop guessing and improve sales forecast accuracy.
The central lesson: Great companies don’t just manage their sales process. They understand - and help progress - their customers’ decision process.
Apply the insights to your own business
We close with an open Q&A and discussion. Bring your own questions, challenges and examples from your business. This is your opportunity to explore how buying-behaviour insight could be applied in your organisation and receive direct, practical feedback from experienced commercial leaders and operators.
With our personalized plans or our proven best practice content, we support you and your business in your daily challenges, priorities and business questions.
With our platform, you get easy and fast access to practice-relevant information and measures, and you can independently decide time, place, pace and frequency of the interaction. It all depends ony our needs and preferences.
Our digital consultant in-the-box is available for you 24/7!
Discover our attractive prices for professional advice and consulting. Compare our offers of personalized and best practice solutions with the daily rates of conventional consultants! You not only benefit from attractive prices, but also receive personalized, relevant and up-to-date implementation plans including diagnosis, which are developed exclusively for your company. In just a few steps, you get access to your digital consultant who is at your side 24/7 - whenever and wherever - you need support!
You will be equipped with relevant and fresh information and solutions that you can apply immediately. You can decide on the scale of information and advice which is designed for you and your business. The aim is to achieve immediate impact in implementation and to deliver innovative and relevant solutions to your business, to meet the challenges and priorities of today and tomorrow.
From the beginning, we have been working closely from the beginning with small and medium-sized companies to develop personalized solutions and products that are specifically designed to meet the needs and requirements of these companies. We will continuously enrich the platform with new content, services and functions.
With you and for you!
Save your seat at the Masterclass
