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SME insights
We are excited to share with you the insights of our small and medium enterprises’ study from seven European countries. Going forward, join us regularly for new releases from our SME insights.
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1238 respondents from 7 European countries
Different industries, types of businesses and roles in the business
Market Study Insights:
How do SMEs steer their business?
Market Study Insights:
What is top of mind for European SMEs?
Inside the Minds of European SMEs:
8 Key Business Challenges
We collaborated with over 1,200 small and medium-sized businesses across Europe to bring you the latest market insights. But we didn’t stop there - we also listened closely to our customers to understand their biggest challenges and top priorities. Explore our findings, organized into 8 key business categories, to see what matters most to businesses like yours.
Growth and Commercial
Growth and Commercial
For SMEs, growth isn’t just a goal – it’s the top priority for the next 12 months. Whether it’s winning new customers, expanding into new markets, or boosting brand awareness, the focus is on scaling smart and fast.
Product and Service Innovation
Product and Service Innovation
For SMEs, product innovation is more than a goal – it’s a must. Whether you’re developing a new product, refining an existing one, or bringing a prototype to life, staying ahead means making smart, strategic moves.
Customer Experience and Care
Customer Experience and Care
For SMEs, customer experience is a top priority. In fact, 51% want to improve their channels, 46% focus on better processes, and 37% aim to enhance product quality. Find the right strategies to boost satisfaction and keep customers coming back!
IT and Digitization
IT and Digitization
For SMEs, keeping up with AI, security, and data management is the key to staying competitive. The right tech can boost performance, streamline operations, and open new growth opportunities. Make technology work for your business, not the other way around!
People
People
Only 35% of SMEs are on track with developing new capabilities and expertise for long-term success. Many are focusing on digitization, analytics, marketing, and management, but there’s still room to grow. Ensure you have the skills and expertise to stay ahead!
Finance and Cost
Finance and Cost
Rising costs and inflation? Yep, SMEs feel the pressure. That’s why optimizing cash flow, boosting revenue, and managing costs smartly is more important than ever. Strong finance processes keep your business running smoothly and profitably.
Operations and Procurement
Operations and Procurement
Great operations don’t happen by chance – they’re built with smooth supply chains, smart procurement, and strong supplier relationships. When everything clicks, costs go down, efficiency goes up, and your business runs like a dream. Make it faster, smarter, and more efficient!
Strategy
Strategy
How can partnerships fuel your growth? What are your top priorities for the next year, or the next five? How do you take your business to the next level? These are the questions SME leaders are asking every day. Turn your biggest strategic questions into action!
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How do SMEs steer their business?
How do small and medium businesses steer their business to drive performance? What are current practices in financial, operational and implementation steering? Below the results of our study performed in seven countries among 1238 respondents. Focus of this article: financial and operational steering.
What is top of mind for European SMEs?
What are the challenges small and medium enterprises (SMEs) are facing? What are their priorities for the short, mid, and long term? What are the growth and digitization priorities? These are just some questions from our study performed in seven countries among 1238 respondents.
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